Innovative Blogs Ideas For Business
Blogging for business is one of the best things you can do to grow your target audience and number of consumers. As such, it’s essential that businesses include it in their content marketing strategy. Among the benefits, as told by Danielle Winski from Three Girls Media, are that blogging can
While most will agree that blogging for business sets your company up for success, it can be a very time-consuming process, especially when you run into writer’s block (which you inevitably will). The Three Girls’ blog has discussed this previously and has many tips for overcoming this particular obstacle.
But what if you are struggling to discover what it is that your target audience would be interested in? You’ve got the energy and creativity, but you just don’t know which path to direct it toward. In this blog article we discuss ten blogging ideas guaranteed to resonate with the most readers as poss
1. Ask Your Target Audience What’s Important To Them
If you truly don’t know what your target audience would be interested in reading about, ask! Create posts on your social media channels encouraging your audience to suggest ideas for blog articles they would like to read from you. This is not only a great way to create a list of blog post topics to write about, but it also increases engagement on your social media. Additionally, it shows your audience that you care about what they want and that you’re listening. You may be surprised with how many ideas you can come up with from just one simple post!
If you find that not many people respond to your social media request for ideas, look for other places to consult your customers. If you have a physical store, ask people when they come in to shop. If you have an e-newsletter, ask them to respond to that. Utilize what you have to communicate your need to your audience. You could even come up with some sort of contest where they win a prize for coming up with a blog post topic!
When you write about something you know and enjoy, blogging for business comes much more easily.
It’s no secret that it’s easier to write about something when it’s a topic that is familiar to you. The words come more naturally and you don’t have to look up a lot of information. For this reason, when blogging for business, always start with what you know. Tell the story of how your business came to be, explain something about your business that may be hard for your consumers to understand or try to teach your audience something related to your business. Just make sure that you avoid jargon as much as possible or explain it in easy-to-understand language.
One of the best things you can do when blogging for business is to create a step-by-step guide for something related to your industry. Not only is this helpful for your audience, but it is also something that is quick and easy to read. Not everyone has time to sit and read a heavy, long blog article, but when it is split up into manageable chunks and tips readers usually find that it’s been worth the time and effort.
Think about something you can explain in the realm of your business or industry and go from there! There are bound to be several topics you can come up with that your readers would be excited and interested in learning about!
Blogging about new information related to your industry is a great strategy to present yourself as an expert in your field.
One of the advantages to writing about new information when blogging for business is that you have the potential to be one of the first to share your insight about the topic. This gives your business a chance to present yourselves as experts and innovative thought leaders in the field, giving you an edge over your competitors. This is also a great way to enhance your SEO about particular topics related to your industry.
Wow lovely writing!
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