Why Blogging Will Be Important for Digital Marketing

Blogging is one of the most important drivers for digital marketing in the long term. Today, bloggers are more like entrepreneurs who also invest in their platforms on social media, influencer programs, and alliances with other content creators. The problem is that blogging has become a competitive field where only those with the best connections or deepest pockets can succeed. It’s hard to get started without an audience or money to invest upfront.

It’s not just about content creation any more, bloggers are more like entrepreneurs who also invest in their platforms on social media, influencer programs, and alliances with other content creators.

The biggest mistake bloggers make is thinking of themselves as individual content creators trying to get more eyeballs on their articles. The truth is that the world of blogging is all about relationships, and you need to hone your connection-building skills if you want success.

This means making connections with other bloggers, organizations, businesses, and even potential advertisers. You can link your articles to other content that you think your readers will enjoy or learn something from — the idea is to form a symbiotic relationship with others online.

Research shows that including at least one external hyperlink in every article boosts traffic by about 33%, so make sure you get this right. You can also grow your influence and revenue by partnering with other bloggers to cross-promote each other’s content, but be careful about how you structure these deals so they aren’t one-sided.

You should do a lot of research before forming alliances, though. Find out who the influencers are in your niche and start building relationships with them. Remember, they get bombarded with requests from other bloggers and content creators every day, so you need to stand out from the crowd.

No matter how popular you become, though, always offer value in your partnerships instead of demanding it from others — this is where many relationships between influencers fail.